Help!!!

I am student at HK Polytechnic University.  For one of my assignments, I
have to write an industrail marketing plan for a water bag in-box.
Instead of you usual mineral water in a plastic bottle, the water is
contained in a bag which itself is enclosed in a box.

Our target market are truck drivers. I have to consider the
psychological/human factors which would make this group attracted enough
to buy this product. Does anyone know what is the attitude and interests
of a truck driver. If you have any experience of this product or any
ideas on the above project please email me at [log in to unmask]

Thanks

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