I am also HK Poly student 16 years ago. Your project sounds very funny.
For your information, people in Singapore used to water in bag or other
drink in bag. It is very common in the local food center. 
Water bag in box, can you explain more.




At 00:08 24/11/96 +0800, [log in to unmask] wrote:
>Help!!!
>
>I am student at HK Polytechnic University.  For one of my assignments, I
>have to write an industrail marketing plan for a water bag in-box.
>Instead of you usual mineral water in a plastic bottle, the water is
>contained in a bag which itself is enclosed in a box.
>
>Our target market are truck drivers. I have to consider the
>psychological/human factors which would make this group attracted enough
>to buy this product. Does anyone know what is the attitude and interests
>of a truck driver. If you have any experience of this product or any
>ideas on the above project please email me at [log in to unmask]
>
>Thanks
>
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James Ying

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