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April 2002

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Subject:
From:
Glynn Shaw <[log in to unmask]>
Reply To:
TechNet E-Mail Forum.
Date:
Sat, 20 Apr 2002 07:04:23 -0700
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After reading this Earl, I figured I better go explain to the frontline
that if a customer asks for photomicrographs then they are asking for
pictures of their cross sections. So she asks: Do I need to dress up?
Should I hold them in my hand and smile? or Should I display them like
those actors holding coke cans in the movies?

PS: do you want jpg's or gif's?



At 06:06 AM 4/19/02 -0500, you wrote:
>George,
>
>Thank you very much for shedding some light on an important, to us all,
>subject. Sure glad, for us all, you stick around though you're obviously
>thought of as much more than a board person.
>
>As for my experiences, and some of my friends in the business, I used to get
>mostly "up front" consulting jobs. Now, I get mostly "fix it" type work. I'm
>not complaining but, as you said, there seems a new way of designing,
>fabricating, and assembling product.
>
>The two examples, of my supplier base that's been with me for years, are
>good examples of concurrent engineering staffs. Sanmina Hadco, in its
>Haverhill tech center, still has this capability and I desparately hope it
>continues but, with the closure of its assembly tech center in Austin, I
>have to wonder if the pendulum is swinging back to "traditional" sales
>techniques (used car type approach).
>
>Though still providing good product, some of the other PCB technical
>"giants" don't talk technical anymore. They and many assembly houses talk
>the talk of sales folks mostly telling us/me what we/I want to hear. What
>they don't understand is I want to hear technical content with their ability
>to back it up.
>
>As much as I love my favorite board shop, PE, I have had few in depth
>technical discussions with them. As one example, I requested
>photomicrographs to accompany slugs before and after thermal stress to
>visually confirm their report. I was asked, when questioning why no pics
>were avaialable, as very nice sales lady, apparently, asked "what is
>photomicrographs?"
>
>I recognize my client's management, as many other companies, have limited
>knowledge concerning PCB's. That, in my opinion, is whay they should look
>for folks having up front approaches to preventing defect, through DFM/CE,
>at the design level.
>
>As you say, we need more good young engineers having the knowledge, talent,
>desire, and ability to do this ever more important job as the technical
>world gets more complex. I sure look back on a different world, but don't we
>all. Was it any better, I think so when it came to PCB's.
>
>Earl
>
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