Steve Andersen, a good friend of mine, of the US EPA, mentioned in his 
book, Protecting the Ozone Layer, brought up the notion of "ozone 
fatigue" whereby the public got fed up with the media advocating ozone 
protection too much and thus tended to lose interest, even though the 
fight to protect the ozone layer is not yet won.

I suggest that we are about to enter an era of "climate change fatigue", 
where too much is being drummed into our senses by the media, whether 
the arguments are pro or con. When reading the paper or watching the 
news on TV, I admit I'm suffering from "Iraq fatigue" and "Middle-East 
fatigue". Reading the June National Geographic, I started to feel the 
same way about climate change, even though my studies have not changed 
my views, in any way.

The lady doth protest too much, methinks.

Brian