Hi Dave, 
 
As has been pointed out, The Tipping Point is a very entertaining read.  
Malcolm Gladwell also wrote Blink in which he examines quick decisions and how  we 
make them. Almost like a tipping point in the brain when things appear  
intuitively obvious but only to a mind that has been appropriately programmed  (or 
loaded?) with the right information. 
 
The hard part is getting the "right" information in which might  be best 
defined as fundamental truths or ideals... and even that has some  problems 
because different cultural beliefs and predispositions often  paint the truth in 
their own way. Alas, it is the human being being human.  

Very best, 
Joe 



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